About Blueprint
We teach the way we work
Blueprint is a small learning studio founded by designer Maya Ellison. Everything we make comes from real projects, and everything we teach, we still do.
How it started
In 2019 I wrote a ten-page guide to running user interviews for a friend. Within a month, four thousand people had downloaded it.
That guide became the first version of UX Design Foundations. Learners asked for the templates I used, so I opened a small shop. They asked for somewhere to meet and keep going, so we started the membership.
Today Blueprint is me, three guest instructors and a part-time support team. We still answer every email ourselves.
Maya Ellison, founder
Sample story. The founder and figures are fictional; tell your own story here.
- 2019First course launched
- 50K+Learners in 120 countries
- 4Instructors, all working practitioners
- 12Templates and toolkits in the shop
What we believe
Learn by making
Every course ends with a project you can show, not a quiz you forget.
Nothing padded
Short lessons, no filler. If a lesson can be five minutes, it is.
Real feedback
People, not robots, read your projects and reply in writing.
Always current
Courses and templates are updated for free when tools change.
Your instructors
Sample instructors with fictional names.
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Maya Ellison
Founder · Design
Twelve years designing products, from banking apps to tools for nurses. Teaches UX Design Foundations and runs the coaching.
Design courses taught by Maya Ellison -
Daniel Osei
Guest instructor · Data
Data analyst turned teacher. Makes pandas feel friendly and charts feel obvious.
Data courses taught by Daniel Osei -
Lucía Ferrer
Guest instructor · Development
Front-end developer who builds accessible sites for charities and small businesses.
Development courses taught by Lucía Ferrer -
Ben Carter
Guest instructor · Business
Former head of product marketing; now helps new team leads find their feet.
Business courses taught by Ben Carter
How a course is made
It takes about four months to make a course. Here's where the time goes.
Start from a real project
Each course is built around a project we have done for a client or ourselves.
Test with learners
A group of twenty learners takes every course before launch and tells us what was unclear.
Record and caption
Lessons are recorded in short takes, captioned and transcribed by people.
Keep it current
We review every course each year and update it free for everyone who bought it.
Want to teach with us?
We invite one or two guest instructors a year. If you're a practitioner with something specific to teach, we'd love to hear from you.
Ready to start learning?
Join thousands of learners building real skills, one lesson at a time.